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Blazer Complete Seismic Series - Chrome Scooter Pro jpcjaj1584-Push Scooters

Written by Tom Lehman on May 16, 2019 at 9:08 AM | 4 minute read

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“Digital transformation” is leaving no stone unturned. Its effects aren’t limited just to big consumer brands like Amazon, Netflix Uber. Garmin Forerunner 235 goldlogio GPS HRM Cardio Polso Sport Spedizione GratuitaTechnology has changed how people travel down the path toward membership at your association, and how they engage with your association if or when they join.

A member’s experience with your association or nonprofit used to look different.Mens Brooks Adrenaline Gts 18 Wide Fit 4e Mens Running shoes - bluee They might hear about you through a direct mail flyer, send in a check to join, and attend a conference once a year. That was association membership. Their journey to joining your association was linear and sequential.LO3 3 SCUBAPRO BCD MODEL EQUALIZER SIZE M MEDIUM

Now, they come to your association at various stages of the funnel, or the member/buyer’s journey. And along the way, they expect a different experience from what was the norm 20 years ago.

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Mountain Horse Snowy River Unisex Boots Long Riding - Brown All Sizes Written by Elizabeth Bell on May 14, 2019 at 8:41 AM | 8 minute read

No matter the reason for the change, anyone who has grown an online community to maturity can tell you that the thought of moving that community to a new platform is enough to keep a person up at night.Copy Xiaomi M365 Electric Scooter Smart APP EU Version Folding Scooter Awesome

There are logistical and personal challenges to migrating an entire community, like:

  • What if engagement totally dies?GARMIN INSTINCT GPS WATCH - FLAME RED
  • What if we lose all the activity from our old community when we transition?
  • What if members don’t move?UVEX SUXXEED ACTIVE HAT ADJUSTABLE RIDING HAT
  • What if members start their own rogue communities because they hate our new platform?

But whatever your worries are, moving your community could be what it needs to become even better.

ARIAT WOMENS HERITAGE CONTOUR II LONG LEATHER RIDING COMPETITION BOOTSTo get you to that new, better place, there are some strategic elements to think about as you transition your community from one platform (be it social media, a different company, or a listserv) to another.

We’re here to help you meet your goals while avoiding these pitfalls.

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Written by Penn Slammer III 9500 Heavy Duty Spinning Fishing Reel on May 9, 2019 at 10:53 AM | 5 minute read

Do you have a Customer Advisory Board (CAB) or customer advisory council?PAIR OF STRAIGHT AND BENT BUTT TROLLING ROLLER GUIDES 80-130LB (RED AND gold) A lot of software companies do. It’s one of those boxes that you check because you know it’s a best practice.

But something else that’s common is when companies check the CAB box just to have one, but don’t end up doing much with it (likely because of the workload it takes to manage). SPRENGER MORSO DRESSAGE AURIGAN BRIDGE CURVEDRather than becoming the product and customer experience-changing entity that it has the potential to be, many CABs go into hibernation, never to be heard from again.U-T-16 16 HILASON GAITED WESTERN TRAIL PLEASURE ENDURANCE SADDLE MAHOGANY & BLA

It’s time to change that. It’s time to mobilize your CAB for action.

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Written by Nick Mignogna on May 1, 2019 at 10:14 AM | 9 minute read

 

In today's global economy, you're no longer competing with just the businesses in your town.JM BRIDLE LYRICS PORTUGUESE MEDALLION C PECTORAL You're competing around the world, and you may offer similar products and services to half a dozen other vendors, maybe more. ANTIFREEZE DIR PRIMARIO Erogatore Apeks XTX50 DIN300 E FRUSTE DIRYou need a way to differentiate yourself outside of product and price, which can only be tweaked so much.

Smart businesses that find themselves in this situation turn to customer support as the differentiator.

Excellent customer service and support are highly effective ways to stand out because they also build loyalty among your customers.Zaldi Granada Dressage Saddle Mahogany Brown 16 SeatIt will often cause them to select you for renewals and recommend you even if your prices are higher than the competition. Just consider these stats:

Clearly, there’s a major divide between perception and a hard reality.Hard Seat Trail Riding Saddle - Semi-Quarter Horse Bars - 14

So how do you create a great customer service experience that puts you on the right side of these statistics?

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Blazer Complete Seismic Series - Chrome Scooter Pro jpcjaj1584-Push Scooters

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Blazer Complete Seismic Series - Chrome Scooter Pro jpcjaj1584-Push Scooters

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