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“Digital transformation” is leaving no stone unturned. Its effects aren’t limited just to big consumer brands like Amazon, Netflix Uber. SUNNCAMP Ultima Classic 260 & 390 Lightweight Porch Awning, PoledTechnology has changed how people travel down the path toward membership at your association, and how they engage with your association if or when they join.
A member’s experience with your association or nonprofit used to look different.Specialized Axis Sport 700c Road 6-Bolt Disc Thru Axle Wheelset Tubeless 12x142 They might hear about you through a direct mail flyer, send in a check to join, and attend a conference once a year. That was association membership. Their journey to joining your association was linear and sequential.SCOTT SUB SPEED 30 Mens Bike Hybrid Bicycle Town Road Cycle Aluminium New Tyres
Now, they come to your association at various stages of the funnel, or the member/buyer’s journey. And along the way, they expect a different experience from what was the norm 20 years ago.