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Written by Tom Lehman on May 16, 2019 at 9:08 AM | 4 minute read

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“Digital transformation” is leaving no stone unturned. Its effects aren’t limited just to big consumer brands like Amazon, Netflix Uber. Brand New - Clinton Anderson Colt Starting KitTechnology has changed how people travel down the path toward membership at your association, and how they engage with your association if or when they join.

A member’s experience with your association or nonprofit used to look different.APEKS First Stage XTX 200 They might hear about you through a direct mail flyer, send in a check to join, and attend a conference once a year. That was association membership. Their journey to joining your association was linear and sequential.Apeks Erogatore da Sub per Subacquea Immersioni Dive Scuba 1 Stadio XTX200 1IT

Now, they come to your association at various stages of the funnel, or the member/buyer’s journey. And along the way, they expect a different experience from what was the norm 20 years ago.

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BUNDLE-SHIMANO CHRONARCH MGL 150 6.2 1 RIGHT HAND BAITCAST REEL + HAT Written by Elizabeth Bell on May 14, 2019 at 8:41 AM | 8 minute read

No matter the reason for the change, anyone who has grown an online community to maturity can tell you that the thought of moving that community to a new platform is enough to keep a person up at night.Arc'Teryx Cerium LT Hoody W Dew Drop 18035 2581

There are logistical and personal challenges to migrating an entire community, like:

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But whatever your worries are, moving your community could be what it needs to become even better.

Western Saddle ATLANTA ECO buffalo leather high quality Reining Saddle NewTo get you to that new, better place, there are some strategic elements to think about as you transition your community from one platform (be it social media, a different company, or a listserv) to another.

We’re here to help you meet your goals while avoiding these pitfalls.

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Written by SHIMANO 18 CARDIFF CI4+1000SHG Spinning Reel Fishing NEW JAPAN on May 9, 2019 at 10:53 AM | 5 minute read

Do you have a Customer Advisory Board (CAB) or customer advisory council?14 WESTERN VINTAGE LEATHER SADDLE RACING, TRAIL, RIDING HORSE A lot of software companies do. It’s one of those boxes that you check because you know it’s a best practice.

But something else that’s common is when companies check the CAB box just to have one, but don’t end up doing much with it (likely because of the workload it takes to manage). Womens Saucony Liberty Iso Womens Running shoes - White 1Rather than becoming the product and customer experience-changing entity that it has the potential to be, many CABs go into hibernation, never to be heard from again.Womens Salomon Speedcross 4 Gtx Womens Trail Running shoes - bluee

It’s time to change that. It’s time to mobilize your CAB for action.

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Written by Nick Mignogna on May 1, 2019 at 10:14 AM | 9 minute read

 

In today's global economy, you're no longer competing with just the businesses in your town. Men's Football Soccer Spike Revura 2V1 White x bluee x Yellow 27.5cm US9.5 You're competing around the world, and you may offer similar products and services to half a dozen other vendors, maybe more. DRONE PARred AR. DRONE 2.0 SNOW ELITE EDITIONYou need a way to differentiate yourself outside of product and price, which can only be tweaked so much.

Smart businesses that find themselves in this situation turn to customer support as the differentiator.

Excellent customer service and support are highly effective ways to stand out because they also build loyalty among your customers.Western Saddle AUSTIN buffalo leather high quality NewIt will often cause them to select you for renewals and recommend you even if your prices are higher than the competition. Just consider these stats:

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So how do you create a great customer service experience that puts you on the right side of these statistics?

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