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Explore the Higher Logic Blog:Online CommunityMarketing Automation

shoes GENIUS 7 taglia 41,5 color black SHADOW SIDI jpskoe1301-Men Cycling Shoes

Written by Tom Lehman on May 16, 2019 at 9:08 AM | 4 minute read

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“Digital transformation” is leaving no stone unturned. Its effects aren’t limited just to big consumer brands like Amazon, Netflix Uber. Planet-X Eastern Rad Bike, Aluminium medium sized (effective top tube 55cm)Technology has changed how people travel down the path toward membership at your association, and how they engage with your association if or when they join.

A member’s experience with your association or nonprofit used to look different.Atlas Gents Bicycle Vintage Hand Built In India 28 Also Ladies 26 Retro. They might hear about you through a direct mail flyer, send in a check to join, and attend a conference once a year. That was association membership. Their journey to joining your association was linear and sequential.Lamona Fixie Single Speed Bike And Accessories

Now, they come to your association at various stages of the funnel, or the member/buyer’s journey. And along the way, they expect a different experience from what was the norm 20 years ago.

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Carbon Wheels 88mm Deep Clincher Profile 700C Carbon Fiber Bike Wheelset Mix Hub Written by Elizabeth Bell on May 14, 2019 at 8:41 AM | 8 minute read

No matter the reason for the change, anyone who has grown an online community to maturity can tell you that the thought of moving that community to a new platform is enough to keep a person up at night.MAFIABIKES BMX Polar Frame 4130 Top Quality Sanko Japanese cromoly Tubing bluee

There are logistical and personal challenges to migrating an entire community, like:

  • What if engagement totally dies?Dia Compe Brake Set Royal Gran Compe Set Pink Vintage Bike for Campagnolo NOS
  • What if we lose all the activity from our old community when we transition?
  • What if members don’t move?Tiger Hazard - Rueda de 26 pulgadas de 18 velocidades, diferentes cuadros
  • What if members start their own rogue communities because they hate our new platform?

But whatever your worries are, moving your community could be what it needs to become even better.

NEW Park tool HTR-HS Head Tube Reaming and Facing Handle Set Handle Set HTR-HSTo get you to that new, better place, there are some strategic elements to think about as you transition your community from one platform (be it social media, a different company, or a listserv) to another.

We’re here to help you meet your goals while avoiding these pitfalls.

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Written by New Trek Bontrager Pro Team Race Woman Skin Suit XS (WORLDWIDE SHIPPING) on May 9, 2019 at 10:53 AM | 5 minute read

Do you have a Customer Advisory Board (CAB) or customer advisory council?Killtec - Thio Reflective - dunkelnavy - 3309200 A lot of software companies do. It’s one of those boxes that you check because you know it’s a best practice.

But something else that’s common is when companies check the CAB box just to have one, but don’t end up doing much with it (likely because of the workload it takes to manage). Rawlings Velo Hybrid (-10) USSSA Youth Baseball Bat 2 3 4 Acoustic Alloy UT9V10Rather than becoming the product and customer experience-changing entity that it has the potential to be, many CABs go into hibernation, never to be heard from again.New Python Duke Mens Single Speed Fixed Gear Fixie Flip Flop Bike 700 x 54cm

It’s time to change that. It’s time to mobilize your CAB for action.

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Written by Nick Mignogna on May 1, 2019 at 10:14 AM | 9 minute read

 

In today's global economy, you're no longer competing with just the businesses in your town.E-Bike 36V 11.6Ah Accumulator Pedelec Down Tube Pure Cycles Aventador Urban You're competing around the world, and you may offer similar products and services to half a dozen other vendors, maybe more. E-Bike 36V 11.6Ah Accumulator Pedelec Down Tube Lauderdale IBEX REVO M-RiderYou need a way to differentiate yourself outside of product and price, which can only be tweaked so much.

Smart businesses that find themselves in this situation turn to customer support as the differentiator.

Excellent customer service and support are highly effective ways to stand out because they also build loyalty among your customers.E-Bike 36V 11.6Ah Battery Electric Bicycle Bike Ontario Onway QuintessentialIt will often cause them to select you for renewals and recommend you even if your prices are higher than the competition. Just consider these stats:

Clearly, there’s a major divide between perception and a hard reality.E-Bike 36V 11.6Ah Battery Electric Bicycle Bike Riide M55-Bike Arrow Pinnacle

So how do you create a great customer service experience that puts you on the right side of these statistics?

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shoes GENIUS 7 taglia 41,5 color black SHADOW SIDI jpskoe1301-Men Cycling Shoes

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