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“Digital transformation” is leaving no stone unturned. Its effects aren’t limited just to big consumer brands like Amazon, Netflix Uber. Giro Phase Mountain Bike Enduro Helmet - all Sizes and colorsTechnology has changed how people travel down the path toward membership at your association, and how they engage with your association if or when they join.
A member’s experience with your association or nonprofit used to look different.Schwalbe Addix Nobby Nic Speed Grip SnakeSkin TL-Easy Apex 27.5x3.00 Folding Evo They might hear about you through a direct mail flyer, send in a check to join, and attend a conference once a year. That was association membership. Their journey to joining your association was linear and sequential.Madison DTE Men's Waterproof Trousers, Olive Green Medium
Now, they come to your association at various stages of the funnel, or the member/buyer’s journey. And along the way, they expect a different experience from what was the norm 20 years ago.